On Valentine’s Day this year, we launched a social media campaign called Love Is In My Blood. Over 50,000 people, including some of Elton’s well known friends tweeted their support - urging compassion to end AIDS. In 36 hours, this message was seen by over 100m people on Twitter and 20m on Facebook, 450,000 of whom are still engaging with the message. Elton’s friend Ai Weiwei created a fantastic art video, inspired by the words Love Is In My Blood that was broadcast in New York, London and Kiev and seen by three million people.
To mark the commitment of everyone who has supported the Foundation over the last 20 years we wanted to do something that raised more awareness about HIV/AIDS, brought people from all over the world together with the message of compassion for people living with HIV/AIDS and that we believe AIDS can be beaten.